About the customer
Opti provides taxi services in more than 36 cities of Ukraine, the company's arsenal includes a wide variety of services: from transfer to the airport or to the railway station, to the transportation of pets or courier delivery.
task
The Opti company was introducing a new cargo transportation service and we were tasked with creating a website for Opti Cargo. The purpose of the new site is to familiarize users with the freight transportation service, to provide an opportunity to calculate the cost online, to get acquainted with tariffs and additional options.
decision
Our main goal was to present the tariff block in an intuitive way, since it includes many parameters and additional values. We developed a prototype, tested it with users, corrected the identified shortcomings and combined modern minimalist design and informativeness.
finally
When creating the website for Opti Cargo, we focused on a simple and intuitive presentation of freight services. After testing the prototype with users and combining it with a modern minimalist design, we created a convenient tool for familiarizing and calculating the cost of Opti Cargo freight transportation.
